“A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image” says brick marketing, by extension branding, is when that idea or image is marketed in such a manner so that it is recognizable by more and more people.
As an entrepreneur, you have to deal with a lot of things which you may or may not be ready to deal with but one thing you shouldn't have to deal with is budgetary restraints when it comes to building a brand so in this article we will be taking look at 5 essential branding tips for entrepreneurs on a tight budget.
Build a Website
Having an office, of physical space is essential for offline businesses and the same is true for an online business. But, in the case of online you need a website. It’s a big part of building your brand.
It has never been easier to build a website so there is no excuse for nothing having one. You don’t even need a web designer you can make a website yourself using a site builder like Weebly, it’s a perfect solution for entrepreneurs on a tight budget.
Studies conducted by market leaders have found that any business with a website earns more than twice as much revenue than a business without a website.
Leverage the Power of Social Media
What’s free and helps improve your brand? Social Media. Thanks to the digital boom, social media is now at the forefront of brand marketing and you should be leveraging the power of social media to its fullest extent.
Using free tools to design your creatives and posting them consistently to get your brand’s message across to your consumer through the social media channels is a great way to interact with your customers and to build a strong online community for your brand.
If you wish to add fuel to your already ignited social media fire then platforms such as Facebook, Instagram, Twitter, and others also offer high level analytics for you to study and then take the best decisions for your business or run paid advertising campaigns.
Create a Memorable Logo and Tagline
A logo is one of the most important pillars of your brand. And your needs to be memorable, unique and visually appealing. After all, it is the first thing that many of your potential customers will see on business cards, your website, or social profiles.
Having a logo professionally made is expensive but thankfully due to the advancements in technology, there are many ways in which you can now make a logo for your business and one of them is using an online logo maker like or logo software.
If you still want an actual human to create a logo for your business you can usually find independent contractors on aggregator websites like Fiverr, Upwork, Freelancer etc.
Collaborate with Others
Collaborating with other brands helps strengthen your brand in the process thanks to the cross promotion that happens when we collaborate with others.
As a brand, you are always looking to expand your audience and having strategic partnerships helps in achieving this target.
You can see a lot of brands collaborating to promote each other, Off-white and Nike or Louis Vuitton and Supreme, this kind of collaboration is a lot more popular in the fashion industry but it also works very well in other industries as well.
You will see a lot of brands now collaborate with influencers as well, these influencers have an audience and the brands have marketing budgets when they form a strategic partnership great marketing campaigns happen.
Have Excellent Customer Care
A happy customer will tell his friends, an angry customer will tell everyone! In the digital age, everyone now has a platform which they can use to publicize their opinions and with that brands now have to work extra hard to ensure only the good opinions about their brands go out.
To ensure all the customers are happy every brand now needs to have excellent customer services and some great examples of good customer service are companies like Amazon.
Studies have proven that even a how negative reviews can impact the purchase decision of the customer a lot and hence companies now have to work extra hard to ensure their customers leave happy.
A happy customer is not just a customer but an ambassador for the brand and word of mouth publicity is still among the best forms of marketing brands can leverage.
Your brand is one of the most important aspects of your business but you do not need to spend thousands on trying to build your brand, By following these five basic tips you can also create a strong brand for your business. Go ahead and tell us your branding stories in the comments and get some free marketing in the process.