We've already seen examples of how important it is for a food brand to be visually appealing. Honestly Healthy is a food brand that creates delicious, alkaline-rich vegetarian dishes to encourage an adequate diet. Specially with this kind of initiative, the need to portray an attractive brand is fundamental. Their corporate identity was created by London based agency &Smith. The whole brand revolves around vibrant colors and fun, naive illustrations that create an approachable and engaging product, one that really stands out and actually looks appetizing.
The cohesiveness throughout the products also adds to the credibility and philosophy behind the brand, which is fundamental for an expanding food brand that has a clear motivation behind it. Overall it's a great presentation, the products are attractive and the bold elements of the corporate identity are a definite added value to it. Beautiful branding indeed!