Ecko Unlimited is offering its most hardcore fans a weird (and genius marketing) deal. Designer Mark Ecko has guaranteed a lifetime 20% discount on any Ecko products. The catch? You have to get yourself tattooed with the company logo.
The company states that the "tattoo must be permanent, not temporary" and that it "cannot be combined with any other offers."
25-year-old Simon Sanchez, from Houston, was the first to take on the ink. "I used to work for Ecko," he said. “I always loved that Cut & Sew brand logo—no one in the Houston area had gotten the tattoo so I wanted to be the first.”