Ji Lee, designer and creative director at the Google Creative Lab has come up with a book that showcases his brilliant work with logos. The overall idea is to take each letter of the alphabet and transform it into a simple logo, where word meets image. The results are brilliant, the designs are really simple and clever with a hint of humour.
We've already seen how the minimalistic approach has been the huge hit in the design world, but as the minimalistic way could be used as a cop-out, brilliant designs stand out from the crowd when they make you re-think stuff, just a little twist on things to make people see them in a different way. It's definitely some great work and you can also get his book on Amazon.