Viktor Hertz is a swedish graphic designer who has come up with a series of logos that he has called 'Honest Logos'. This series consists of updated versions of global renowned brands...stating the truth behind their brand. They have been going around the web for a while now, but it's never late to see funny and clever twists on logos we can recognize immediately. Check out his work, honesty served with humour should always be well received. And you can see the rest of the series in his flickr set.