A logo is the most important representation of your company. It is the image that you portray and that is recognized by your valuable customers therefore a good logo design is essential to every business. Your logo design should be memorable, it should represent your brand and it is a valuable asset to any company no matter how big or small.
The famous designer, Paul Rand (best known for creating the IBM, UPS, and ABC logos) clearly explains a logo’s purpose:
“A logo is a flag, a signature, an escutcheon. A logo doesn't sell (directly), it identifies. A logo is rarely a description of a business. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like."
Below are a few simple secrets to successful logo design:
The most important attribute of a good logo design is simplicity. People appreciate clean, simple, and basic logos. A logo should be readable, reproducible, scalable and easily recognizable by your customers. The simpler the logo design, the more memorable and recognizable it will be. Some of the best logos demonstrate this principle. For example, the Pepsi, Nike and Apple logos are all simple in design.
2. A logo for any size
A logo design must transfer well on all forms of media. A logo design should work on billboards, in stationary design as well as on business cards. The McDonalds logo demonstrates this principle very well.
Again, a simple logo design will work much better in this respect than a complicated and detailed logo design. All logos created by Pixellogo.com are scalable and can be printed on business cards, used in stationary designs and larger formats alike.
Make sure your logo design looks well in both colour and black and white. Colour is secondary to the shape and form. The most successful logos use only one or two colours. It is also important to remember that the more colours that you use in a logo design, the more expensive that it will be to reproduce.
Here are two examples of excellent colour usage in logo design:
Your logo design should use both type and a symbol so that people will begin to associate your symbol with your company. Over time, you may be able to remove the type but you have to allow time for people to build the association between your logo design and your company. Pixellogo.com is an excellent company where you can choose from a wide variety of logo templates. All of the logos created by Pixellogo.com include both a symbol and text so that your customers can build the association between your company name and your logo. Remember that it is important to choose a legible font for your logo design so that people can easily read it.
Here are some examples of great logo designs that include both text and symbols: