Tips on Logo Design and Tutorials — Formula 1

Formula One Faces Legal Battle Over Logo Copyrights

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Formula One Faces Legal Battle Over Logo Copyrights

The popular and world famous Autosport Formula One has found itself in a copyright legal battle with 3M. The conflict comes over the use of the Formula One motorsports logo that represents their sanctioned racing league. In January of 2017, 3M decided to file a trademark application against the Formula One logo, due to its graphical similarities. The new logo went live in November of 2017, just months after 3M successfully received a trademark for their logo. There are a couple of different possible outcomes in this copyright case, the most likely being that Formula One will have to pay...

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Formula 1 New logo

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Formula 1 New logo

Formula 1 unveils their highly anticipated new logo design after Abu Dhabi Grand prix which was won by Valtteri Bottas, the sleek minimalistic logo feels a bit futuristic and it has a bit of a retro feel, the F is supposed to mimic the race track and it does a great job at that, the one does not read as 1 if you don't know what F1 is, first impression reads as an "I" but we doubt any formula one fan will confuse it as i instead of 1.

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5 Useful Logo Design Tips

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5 Useful Logo Design Tips

A well designed logo can help catch the eye of customers and keep your business in their memory for future years to come. A catchy logo becomes a symbol that customers display proudly on their car or laptop, thus spreading your company’s brand beyond its original customer base. Therefore, it is critical to have a well thought out logo. There are many techniques that can go into creating a catchy design. Today I will review 5 techniques to consider discussing with your designer that can add depth to a logo. Utilize Negative Space or Whitespace  This type of technique in...

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