Taking a page from the marketing books of Starbucks, Target has removed their name from their logo. The changes have been gradual, with a Target spokesperson saying that the company has been slowly stripping the word from its logos.
“Target uses both logos—with and without the Target name—for different purposes and has been doing so for some time,” the spokesperson was quoted as saying.
Both Starbucks and Target are attempting to find success with the less-is-more approach. By removing the extraneous elements from their logos, and by that we mean the company name text, the companies are banking on the idea that the stand alone logo image is what matters most to their brand. Both companies are planning global expansion, so a wordless logo makes sense in that way.
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