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10 Creative Logo Designs with Hidden Symbols

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10 Creative Logo Designs with Hidden Symbols

Posted by sarah on February 27, 2015 - 11:09 in Logo & Brand review There are many logos that use hidden symbols in their designs today. These types of logos are very clever and deserve much appreciation especially from within the logo design community. Perhaps the most famous logo that uses a hidden message is the FedEx logo. Here are 10 lesser-known creative logos with hidden messages: The Sony VAIO logo is very clever. The ‘VA’ has been artistically drawn out in a way that makes it look like an analogue signal while the ‘IO’ are meant to represent the numbers 1 and 0 of a...

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4 Tricks for Choosing the Right Typeface for you Logo

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4 Tricks for Choosing the Right Typeface for you Logo

Choosing the right typeface for a logo is imperative. The typeface that you decide to use in a logo design can really make or break the whole design. A good logo is simple, memorable and eye-catching. Follow these 4 tips that will help you to better decide on which font to use in your next logo design project. 1. Don't go with your gut You can't choose a font for a logo based solely on the fact that you like it. Choosing the right typeface for a logo design needs to be properly considered. It is not simply liking a font and then, convincing your client to like it...

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Best Free Tools for Freelancers to Help Streamline their Small Business

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Best Free Tools for Freelancers to Help Streamline their Small Business

Admit it, being a freelancer is a lot of hard work. You have to be determined and put in much time in order to be a success. Whether you are an individual logo designer or a small business, freelance work can be very demanding and time-consuming. For me, the hardest part about being a freelancer is that I often find myself wasting a lot of time on necessary yet bothersome tasks. Isn’t there something out there that can make my invoicing, accounting, proposals and overall project management better? Here are 7 tools to help you be a better freelancer. These free tools will...

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Top 5 Reasons Why Your Company Needs a New Logo Today

Top 5 Reasons Why Your Company Needs a New Logo Today

Repeat after me…  “McDonalds, Nike, Adidas, Coca-Cola”. Can you see their logos in your mind as you say these company names out loud? I certainly can. All of these extremely successful businesses have strong identity  and this is what you should be aiming for with your business and your logo. Having a great identity is critical for your business and to overlook this simple fact, is a HUGE mistake for any small businesses. A successful identity is defined as a visual representation of your business that is simple, unique, memorable, timeless and versatile. If your logo isn’t this already, it is...

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Tutorial: How to create a simple icon in Illustrator

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Tutorial: How to create a simple icon in Illustrator

Icons have become prolific in our society. They have become excellent tools in our fast-paced world for the quick communication of ideas. These little graphical representations allow us, the users, to instantly recognize a file, a program or an app. They are used on our mobile phones to represent apps and they are used all over the web to simplify websites making them more attractive and easier to navigate. In this tutorial, you’ll learn how to design a basic icon. This basic tutorial will teach you how to use the rounded rectangle tool, how to add a simple gradient and...

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