Beautiful Branding: La Vittoria

June 01, 2012

Last year's La Vittoria charity event was a beautiful display of graphic design. Lg2 Boutique was the agency in charge of creating the visual identity, coming up with a vibrant and eye-catching look. The event revolved around NY and Paris, both styles being represented in the party's details.

Both cities are being represented in their own style throughout the visual identity: Paris is light, curvy and dusty pink matched with art-noveau evoking typefaces and New York is presented in a bold manner, thick black type that contrasts the bright-yellow. The combination of both styles really channel the cities' spirits, one very romantic and the other striking looking. An interesting mix of tendencies that works perfectly for the event's look.


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