Beautiful Branding: Sofia

November 08, 2012

Sofia is a luxury building complex with a visual identity to match up to its character. Developed by Anagrama, the branding makes the best to showcase the work of the architect Cesar Pelli, in this case a high-end building with the highest international standards located in San Pedro, Mexico. The main concepts in which the brand is build upon are sophistication and exclusiveness, hence the identity had to be something special and different to the common places in real state brands.

The studio's website explains the three main axes of the branding project as follows:

Logotype: the keys and the coat of arms are inspired by San Pedro's coat of arms.
Typography: we developed a custom typeface designed especially for Sofia, it is inspired by British sans serif.
Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the Swiss grid system.

Needless to say the result is a very high-end looking brand, with a lot of details that exude exclusivity and luxury (heck, they even got a perfume as a promotional item!) with the use of golden applications, high quality materials and fancy emblems. The need of said details are what set brands like this apart, they show a careful thought process that embody what the company stands for and who they're targeting, so kudos for the studio for such brilliant work.


Also in Pixellogo blog archive

Adobe launches Document Cloud, Acrobat Mobile and Fill & Sign Apps

March 19, 2015

Adobe is one of those great companies out there that is constantly pushing the envelop, testing new ideas and reinventing the way that we interact with technology and our environment. The people at Adobe are ambitious, creative and inventive. The newly unveiled Document Cloud by Adobe is a testament to this fact. Adobe has done it again and this time with Document Cloud, they are...

Read More

6 Free Color Resources for Logo, Graphic and Web Designers

March 06, 2015

Color is very important in every project. Designers use color to captivate their audience, convey emotions and establish associations. Color is often what attracts users to a design and it is a vital component in every design. Color excites us, stimulates us and draws in our eyes. Color is everywhere and it subtly moves us every day.

Designers are very aware of the power of color....

Read More

20 Creative & Inspiring Workspaces

February 04, 2015

If you are a creative person then you definitely need a creative workspace. It is important that you have a very special sanctuary in which you can conduct your business. Your workspace should be inspiring and motivating. It should spur you to action, spark your imagination and and trigger originality. Your workspace should be personal and it should be...

Read More