Designer Showcase: Walter Landor

December 15, 2014

Walter Landor is a brand design legend and he is the founder of the one of the world’s leading brand agencies – Landor Associates. Born in Germany, Walter Landor transformed how we look at brands and the customer that brands are trying to reach. He was a true pioneer in the graphic design industry as he was the first to emphasize the importance of storytelling in brand development. He believed that brands must strive to create an emotional connection between themselves and their customers and that is what sells. Today, the homepage of the Landor Associates website it says, “a story gives customers a reason to want you, love you, champion your cause”. It is Walter Landor’s belief in this idea that gave birth to the idea of design based on consumer research. 

Walter Landor and Landor Associates have created some of the most famous and recognizable logos and brands of all-time. Landor has been instrumental in popularizing the idea that a logo, a brand and a package sell a product. He and his team have been hired by some of the world’s leading corporations and he has created logos and corporate identity campaigns for Levi Strauss, Coca-Cola, Bank of America, the World Wildlife Fund, General Electric, Shell and the new World Trade Center logo. 

Here are some of the most famous logo designs by Landor Associates:

FedEx

Widely accepted as one of the world’s leading logo designs. A simple typeface and a clever use of white space has made this logo one of the most successful logos of the past few decades. 

BP

The BP logo is bright, bold and the logo “evokes natural forms and energy that represent, respectively, BP’s position as an environmental leader and its goal of moving beyond the petroleum sector”.

WWF

This logo effectively uses white space to create its distinguishing logo mark. 

Citroën

This new logo design for Citroën emphasizes change, power, passion, creativity, elegance and strength. 

Levi’s

Powerful and iconic, this Levi’s logo is a symbol of style and durability throughout America.




Also in Pixellogo blog archive

Adobe launches Document Cloud, Acrobat Mobile and Fill & Sign Apps

March 19, 2015

Adobe is one of those great companies out there that is constantly pushing the envelop, testing new ideas and reinventing the way that we interact with technology and our environment. The people at Adobe are ambitious, creative and inventive. The newly unveiled Document Cloud by Adobe is a testament to this fact. Adobe has done it again and this time with Document Cloud, they are...

Read More

6 Free Color Resources for Logo, Graphic and Web Designers

March 06, 2015

Color is very important in every project. Designers use color to captivate their audience, convey emotions and establish associations. Color is often what attracts users to a design and it is a vital component in every design. Color excites us, stimulates us and draws in our eyes. Color is everywhere and it subtly moves us every day.

Designers are very aware of the power of color....

Read More

20 Creative & Inspiring Workspaces

February 04, 2015

If you are a creative person then you definitely need a creative workspace. It is important that you have a very special sanctuary in which you can conduct your business. Your workspace should be inspiring and motivating. It should spur you to action, spark your imagination and and trigger originality. Your workspace should be personal and it should be...

Read More