Good branding is essencial when it comes to make a food brand happen. It's difficult enough for companies to convince people to try their food, considering the effort to make a new brand stand out against the competition (that is in a supermarket aisle, i.e.) and even more important, make it appealing! Mexican agency Facewas in charge of the branding project for Good Foods, a...

Great Branding: Good Food

Good branding is essencial when it comes to make a food brand happen. It's difficult enough for companies to convince people to try their food, considering the effort to make a new brand stand out against the competition (that is in a supermarket aisle, i.e.) and even more important, make it appealing! Mexican agency Face was in charge of the branding project for Good Foods, a traditional mexican food company that has stepped into the frozen food world.

Their approach is very blunt, straight to the point. Using a bold typeface matched with solid and vibrant colours, they've created a consistent image that relies in this sober look. Considering the huge difference a 'nice' visual identity plays in terms of making a food brand appealing, the Good Food branding decision accomplishes just that, with a modern and up to date look.

Via

Leave a comment

Comments have to be approved before showing up

Featured Logos

$29.00 $19.99
$29.00 $19.99

Discounted Logos

$29.00 $5.99
$29.00 $5.99
$29.00 $5.99