Logo Design: Colombia Unveils New Brand

October 26, 2012

Colombia has upgraded their visual identity with this brand new campaign. Despite having changed their previous logo not too long ago (2007) they already went for another try, this time in a much bolder and colorful way. The previous look focused more on the de-mystification of the country to make it more approachable from a touristic point of view; their old slogan read "Colombia: the only risk is wanting to stay", as a way to break their international reputation back then.

Now Colombia wants to come through showing their true colors and what better way to do so than with a fresh new branding campaign that focuses on the pride of being Colombian, hence their new slogan: "The Answer is Colombia". Positioning themselves as a multicultural, vibrant and culturally rich country is a priority in this makeover and their advertising campaign aims to inhabitants alike to take pride on what their nation is really about. The graphic translation of this results in a colorful and complex logo that also includes variations to represent diverse elements that are important to showcase. The creators refer to this re-design as a new visual expression of the country with a warm and progressive language based on 4 fundamental principles: flexibility, affection, colorfulness and factual.

This new identity might be a bit busy for an institutional campaign but it's definitely attractive both for foreigners and Colombians from an advertising point of view. Each color chosen for the logo has a distinct meaning that read as follows: green for nature and the mountains, blue for the rivers and the ocean, violet from the national flower: the orchid, yellow for the gold and red to represent the passion and joy of Colombians. This certainly adds another dimension to the identity, as every element comes to reinforce the value of the country. What do you think about this new look?



Leave a comment

Comments will be approved before showing up.

Also in Pixellogo blog archive

Adobe launches Document Cloud, Acrobat Mobile and Fill & Sign Apps

March 19, 2015

Adobe is one of those great companies out there that is constantly pushing the envelop, testing new ideas and reinventing the way that we interact with technology and our environment. The people at Adobe are ambitious, creative and inventive. The newly unveiled Document Cloud by Adobe is a testament to this fact. Adobe has done it again and this time with Document Cloud, they are...

Read More

6 Free Color Resources for Logo, Graphic and Web Designers

March 06, 2015

Color is very important in every project. Designers use color to captivate their audience, convey emotions and establish associations. Color is often what attracts users to a design and it is a vital component in every design. Color excites us, stimulates us and draws in our eyes. Color is everywhere and it subtly moves us every day.

Designers are very aware of the power of color....

Read More

20 Creative & Inspiring Workspaces

February 04, 2015

If you are a creative person then you definitely need a creative workspace. It is important that you have a very special sanctuary in which you can conduct your business. Your workspace should be inspiring and motivating. It should spur you to action, spark your imagination and and trigger originality. Your workspace should be personal and it should be...

Read More