Logo Design: LogoLounge trends for 2012

May 02, 2012

LogoLounge has published their 10th annual trends report for this year, and after reviewing and dissecting over 30,000 logo designs from all over the world we can see quite a few interesting trends that are brewing up for the future. Let's take a look to a few of them. For the whole report you can go here.


For this year's 'organic' trend there is an arrival of watercolor designs. The nature of this technique refers to a certain sensibility and colorful lightness, and this style also allows for more delicate logos. The subtlety that watercolour can add to a design is perfect to create complex logos with rich textures without losing its simplicity.



The new DC logo might be the most emblematic example of this trend. The peel effect refers to the 'reveal' of a quality of the brand, a second dimension that needs to be stated in the company's logo. It also has this 'real' feel to it in the sense of something tactile as a retreating sticker peel.



This is an interesting trend brewing up that has part of its foundations on the 3D images that revived not too long ago. In this case the logos are mostly composed by two or more overlapping elements in different colors (not necessairly red and blue) to portray a dual character of the brand.

Transparent Links

A similar approach like the anaglyphs, this trend is based on the yuxtaposition of different elements with transparent overlay. The effect caused gives the designs a unified character but with distinction at the same time, where the elements can be recognized as a unity while being connected to the rest of the design.

Leave a comment

Comments will be approved before showing up.

Also in Pixellogo blog archive

Adobe launches Document Cloud, Acrobat Mobile and Fill & Sign Apps

March 19, 2015

Adobe is one of those great companies out there that is constantly pushing the envelop, testing new ideas and reinventing the way that we interact with technology and our environment. The people at Adobe are ambitious, creative and inventive. The newly unveiled Document Cloud by Adobe is a testament to this fact. Adobe has done it again and this time with Document Cloud, they are...

Read More

6 Free Color Resources for Logo, Graphic and Web Designers

March 06, 2015

Color is very important in every project. Designers use color to captivate their audience, convey emotions and establish associations. Color is often what attracts users to a design and it is a vital component in every design. Color excites us, stimulates us and draws in our eyes. Color is everywhere and it subtly moves us every day.

Designers are very aware of the power of color....

Read More

20 Creative & Inspiring Workspaces

February 04, 2015

If you are a creative person then you definitely need a creative workspace. It is important that you have a very special sanctuary in which you can conduct your business. Your workspace should be inspiring and motivating. It should spur you to action, spark your imagination and and trigger originality. Your workspace should be personal and it should be...

Read More