In Logo Design Love, Irish graphic designer David Airey brings the best parts of his infamous blog to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
In the book, David Airey addresses things like:
Why one logo is more effective than another.
How to create your own iconic designs.
What sets some designers above the rest.
Best practices for working with clients, and 25 practical design tips for creating logos that last.
Logo Design Love is an excellent book. It has a beautiful layout and is intensely readable. He provides plenty of real world examples, which helps to give an overview of the whole logo design process, from start to finish, including all the dealing with the clients. He also shares a lot of his own experiences, mistakes and how to avoid them.
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