Logo Design: Unevolved Logos

Design & Style

Graham Smith is a logo designer that is currently working in a very interesting project. It's called Unevolved Logos and it's a case study about famous logos reduced to a basic structure. Unevolving a logo to just a series of coloured circles, how many can still be recognised? Logo and brands that have strong and unique colours, as well as strong positional aspects, are usually recognisable when Unenvolved to just circles. He has a considerable amount of examples, and as some logos remain recognizable beyond their known image, some of them are practically torn apart to un-recognition. How many can you identify?



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