Typographic Love: Change/Reaction Typeface

June 08, 2012

Melissa Deckert is a Brooklyn based graphic designer whose work really shows a passion for details. This time I'd like to refer to her experimental work with type, the creation of a malleable typeface that transforms into the next letter.

The result is a beautiful video that shows this evolution of the alphabet from A to Z, making the transition from one letter to the other the real focus on the typographic work. The name of the project is called Change/Reaction which refers to the gesture of change from every character. The 3d models are made out of clay and the font chosen is a fixed-weight sans serif, one that allows to have a constant geometry to work on. Definitely an interesting project!

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