Discovery has recently rebranded the Science Channel. The channel will now be known as SCIENCE. Along with the re-branding comes an interesting approach to a logo - the new Science logo undulates and morphs constantly.
The network said the new logo which is actually called "Morph" is "inspired by the constant transformation of energy and passion for exploring the unknown."
"SCIENCE is more than a channel – it’s a multifaceted, multiplatform community that captures a distinct zeitgeist within our culture. To reflect this, we’re officially dropping the 'Channel' from our network name," said Debbie Adler Myers, general manager of SCIENCE.