New Pac-12 Logo Revealed

Logo & Brand review

New Pac 12 logo

The self-proclaimed "Conference of Champions," the Pac-12 (previously known as the Pac 10) has won more NCAA National Team Championships than any other conference in history. In fact, the top three schools with the most NCAA championships belong to the Pac-10. In July of 2010, the Conference announced it would rename itself as the Pacific-12 Conference (Pac-12), upon addition of Colorado and Utah. The Pac-10 has just released a video in which it displays the new logo for the Pac-12, which becomes official on July 1.

"With so many of our fans active on social media outlets like YouTube, Facebook and Twitter, we wanted to create something that could easily be shared and we felt this would be a fun and natural way for us to launch the new Pac-12 mark," chief marketing officer Danette Leighton said. "We wanted to do something creative that allowed some of our student-athletes and fans to give the new logo life. We also wanted to reflect the enthusiasm that all of our institutions have for the Pac-12 becoming a reality this summer."

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