2011 Breeders’ Cup Logo Revealed

Logo & Brand review

breeders cup 2011 logo
Breeders' Cup Ltd. and Churchill Downs have introduced the official event logo for the 28th running of the Breeders’ Cup World Championships, which will be held Nov. 4 and 5 at the historic Louisville racetrack. The 2011 event logo incorporates the Breeders' Cup elegant purple with the Thoroughbred mark in the center of the design.

The graphic is combined with the Twin Spires at Churchill Downs shaded in silver on opposite sides of the logo. The center circle is enveloped by a silver outer ring. The words “World Championships” are placed in an arc over the top of the logo and “Louisville, Kentucky” under the circle. The words “November 4th and 5th” are inscribed on an alternate version.

The logo is similar to the version for the 2010 event, which also was held at Churchill. This year will mark the eighth time the Breeders’ Cup will be run at Churchill Downs, which makes it the most Breeders’ Cup events held at an individual racetrack.

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