London 2012 Snippets: Adidas' Tribute To The Athletes

Design & Style

To continue with the Olympic Games' snippets, here's a great campaign created by Adidas in collaboration with the Metro newspaper to celebrate the host team's athletes. For every day of the competitions a different cover was featured in the free distributed paper; a series of illustrated portraits in diverse artistic styles. The project was conceived by ad agency Sid Lee, in association with the Church of London and I have to admit it's a pretty cool tribute for the competitors. A lucky few were able to get the limited prints that were offered for each piece in the Adidas' stores in London, a nice souvenir of the event that surpasses the sport aspect of it into art mode.




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