Beautiful Branding: Pripps Blå

April 25, 2012

Pripps Blå is Sweden's largest beer brand that just went through major branding surgery. Swedish agency NINE was in charge of the new look, look that has to refer to a long history and tradition that has made the brand so important since its early starts in 1828 when it was a simple brewery. The name stands for "Pripp's Blue", referring to the color of the cans.

Previous logo versions

New logo

For the re-design of the brand, the inspiration was taken from the early 80's  and 70's logo versions, resurrecting the crest and old school look. Here you can see the different beer cans over the years, from when it was first called "Pripps Export" to the current new image. You can see how the emblem of the brand has been modified over the years, coming from a super simple look to a busier crest with royal elements, all the way through the current new image.

It has balance between the traditional elements (such as the aforementioned crest, the ornaments and drawing style) and a modern look (the use of contemporary type and metallic gradients for example), creating a cohesive visual identity. Another interesting application of the logo is an 'engraved-like' version of it, which actually looks like an amazing tattoo! It combines the sobriety of the logo with a modern twist of the classic tattoo elements. The rest of the products follow the same lead: a classical look that portrays tradition in a contemporary way.


Also in Pixellogo blog archive

Adobe launches Document Cloud, Acrobat Mobile and Fill & Sign Apps

March 19, 2015

Adobe is one of those great companies out there that is constantly pushing the envelop, testing new ideas and reinventing the way that we interact with technology and our environment. The people at Adobe are ambitious, creative and inventive. The newly unveiled Document Cloud by Adobe is a testament to this fact. Adobe has done it again and this time with Document Cloud, they are...

Read More

6 Free Color Resources for Logo, Graphic and Web Designers

March 06, 2015

Color is very important in every project. Designers use color to captivate their audience, convey emotions and establish associations. Color is often what attracts users to a design and it is a vital component in every design. Color excites us, stimulates us and draws in our eyes. Color is everywhere and it subtly moves us every day.

Designers are very aware of the power of color....

Read More

20 Creative & Inspiring Workspaces

February 04, 2015

If you are a creative person then you definitely need a creative workspace. It is important that you have a very special sanctuary in which you can conduct your business. Your workspace should be inspiring and motivating. It should spur you to action, spark your imagination and and trigger originality. Your workspace should be personal and it should be...

Read More