Tips and News on Logo Design and Tutorials — Logo & Brand review

The decision to re-design a corporate logo is a major one, since great logos define and identify corporations, and often more effectively than the company name. Perhaps the most notorious logo change of 2010 belongs to the Gap. After revealing their new logo, the Gap was hit with a backlash of epic proportions, and instead of standing behind their "more contemporary, modern"...

The Big Ten Conference recently revealed a new logo to be used for all sports beginning with the 2011-12 academic year. It was was developed by Michael Bierut and Michael Gericke of the international design firm Pentagram.

“Its contemporary collegiate lettering includes an embedded numeral ’10′ in the word ‘BIG,’ which allows fans to see ‘BIG’ and ’10′ in a single word,” said Michael Gericke in a statement. “Memorable and distinctive, the new logo evolved from the previous logo’s use of negative space and is built on the conference’s iconic name, without reference to the number of member institutions.”

Within a day of it's unveiling, the new logo for the 2016 Brazil Olympic Games was under fire from critics, who said the logo was blatantly plagiarizing the logo of a US philanthropic organization.

According to Fred Gelli, creative director of Tatil agency, there are "similar elements" to a famous Henri Matisse painting, "The Dance," and a resemblance to the referenced logo of American non-profit, the Telluride Foundation.

Starbucks, the most famous place in the world to grab a cup of Joe, unveiled a new logo today. The new design has done away with the words that for years have encircled the company's iconic Siren, and they've spruced up the lady herself. Why the decision to eliminate the words? Starbucks feels that they are one of the planet's most recognizable brands, so no longer needed to reinforce its name on every sign, cup, and coffee bean bag.

I love restaurants and I love eating out. Eating out at an exquisite new restaurant is one of life's most delectable pleasures that should be thoroughly enjoyed and relished. Nothing truly compares to the savory flavours that tease your every taste bud and tantalize your mouth with every luscious burst of pleasure. But, aside from a little friendly advice,  just how do we choose the restaurants that we eat at? What influences us when we are deciding to go to one restaurant over the next?