Tips and News on Logo Design and Tutorials

Beautiful branding: SMETS concept store

Logo & Brand review

Brussel based creative studio Coast was in charge of the visual identity of SMETS, a concept store focused on luxury of their different products: food, fashion, design and furniture. For this task they had to bring the brand to a level consistency across all platforms, creating bridges between art, design, fashion and food. The brand needed a cohesive identity, and for that...

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Graphic design classics: Oskar H.W. Hadank

Design & Style

Oskar Herman Werner Hadank (or  most commonly Oskar H.W. Hadank) was a german graphic designer and a highly influential teacher for the early beginnings of the modernistmovement. Although he never actually participated in it, his work is a clear inspiration for the graphic design trends that would develop from then on. Born in Berlin, Hadank started producing designs for...

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Graphic design resources: colour theory

Tutorials

The importance of colour is undeniable for all people involved with visual arts/communication. Therefore a good understanding of its psychology and what each colour is appropriate for is fundamental for all designers. This chart here is a great resource for a quick revision of what each hue is suitable for, it can't get any easier than this! The importance of colour usage can be applied to...

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Beautiful videos: Symmetry

Videos

Everynone is a filmmaking team located in the redwood forest (as they state themselves) that has some really beautiful work in their website. Their topics range from simple concepts such as 'moments', 'laughs' and 'symmetry' and the videos are a mashup of different clips (either from youtube or self produced). The results are audiovisual collages that evoke the very essence of each...

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Classic logos history: a special author of an iconic brand

Design & Style

For all the candy lovers out there the classic lollypop ChupaChups has been a classic since their childhood. What most people don't know is that it's iconic logo (which hasn't changed much since its beginnings) was designed in 1969 by one of the most famous artists of the last century: Salvador Dali. It's definitely a surprise considering the style of work Dali's known for and according...

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