Poland and Ukraine are the host countries for this edition of the UEFA's Eurocup that's about to start in the next few days. Brandia Central is the agency behind the creation of the brand and to be honest they did a pretty awesome job. The proposal is definitely original, it is incredibly colorful and fun, using a lot of details that refer to the countries' traditions. They really went all the way to create a distinct and memorable event that embodies this visual identity of Poland and Ukraine.
As for the rest of the graphic elements of the event, they all follow the same guidelines: organic, vibrant colors, interesting shapes and patterns and specially originality- even creating the twin boys mascots, each representing the host countries. Needless to say I'm a total fan of it, and who would have thought that a football event could look so pretty?