Tips on Logo Design and Tutorials — logo design

Baku, the capital of Azerbaijan, will be the hosts of the first European Games in June 2015. The new logo designed specifically for the event was just unveiled at the 42nd European Olympic Committees General Assembly in Rome. 

Designed by Adam Yunisov, a native Azerbaijani, the new logo combines five important elements of Azerbaijan culture: a flame, a wave, a Simurg bird, a carpet and a...

Paul Rand is arguably the most famous designer in the last century. He contributed designs and insight into the design industry that revolutionized and changed the design industry forever. Paul Ran would have been 100 years old on August 15^th. In celebration of his birthday (albeit a little late), I thought that I would take a minute today to showcase some of his talents and contributions. 

Pau...

If you are a fan of wrestling than you might have already heard that the WWE is launching a new logothat will be rolled out over the next several weeks. For those of you like myself whom stopped watching the WWF in the age of ‘Jake the Snake’ and ‘Hulk Holgan’, the WWE is what was formerly known in the 80s and 90s as the WWF. In 2002, the WWF was forced to change its name to the WWE after a...

Volvic, the internationally renowned mineral water distributor from France, has announced that they are launching their biggest ever logo and packaging redesign.  How exciting!! I love logo redesigns and new identity campaigns. Their new stylized logo and packaging will appear in stores this month and the next as Volvic also gears up for a massive multi-platform advertising campaign. 

The...

If you love chocolate than you most definitely have heard of the Hershey Company. What started out as the maker of the infamous Hershey’s chocolate Kiss, the Hershey Company has had much success and today, it is a massive global candy and snack producer with over 80 individual brands bearing their signature ‘Hershey’ name. 

In an effort to make their brand more cohesive and consistent across...