Tips and News on Logo Design and Tutorials — Logo & Brand review

What makes a good fashion logo design? A fashion logo or any logo design for that matter, is used as an identifying symbol for a company. A good fashion logois distinctive and it helps the consumer to distinguish one fashion brand from another. Effective fashion logos need to be simple, recognizable, timeless and versatile. Over the last century, several successful...

Olympic logos seem to always be shrouded in debate and they are often the focus of much international attention and discussion. Do you remember the Olympic logo that was released for the Summer 2012 Olympic games in London? This Olympic logo (pictured below with the other Olympic logos of the past) was one of the most controversial Olympic logos to date and its release provoked both...

When you walk down your street and you’re faced with the brands which display their logos outside stores, your brain will be scanning them and figuring out what they are before your conscious mind becomes aware of it. One of the first things your brain will pick up on is the color - which is why choosing the right color for your brand is so important. That color...

Here's a lovely branding process inspiration for you. Australian online book, music, and video retailer Bookworld is a very popular platform that competes head to head with Amazon because of their low prices and free shipping. Their main focus goes to Australian authors and artists and to match up their good reputation they recluted Interbrand Australiato redesign their brand...

The good folks at LogoDesignLovehave made a compilation of many branding guidelines of a lot of institutions. This extensive list includes from Mozilla Firefox to Walmart style guides, which may be a very good source of inspiration for logo designers out there. It's also interesting to see how each of these brands approach their visual language, something to take in consideration...