Tips and News on Logo Design and Tutorials — Logo & Brand review

It's a bit of old news but it's well worth to mention anyway. Last September USA Todayunveiled a brand new image for their brand, getting rid of their original logo that was used from their very beginnings. Their former logo is a classic example of 80's graphic design with bold lettering and early-digital-age style globe. Their new image embraces the minimalistic trend, with the...

Despite not being an American football fan myself I thought this project was well worth the mention. Matt McInerney is a graphic designer working for Pentagram that in his free time has taken up on the mission to update the logos of NFL's teams. The common themes in these logos revolve around animal mascots and lettering, a lot of them probably outdated and just plain cheesy....

It's no surprise that logo design plays a fundamental role in brand recognition and most people today are able to tell what company's logo is in just a blink. Colors, geometric shapes and other sorts of combinations play the biggest role there, sometimes even overpowering the typographic work that displays the companies' name. This is the premise behind Dorothy's experiment called "Yo...

Colombia has upgraded their visual identity with this brand new campaign. Despite having changed their previous logo not too long ago (2007) they already went for another try, this time in a much bolder and colorful way. The previous look focused more on the de-mystification of the country to make it more approachable from a touristic point of view; their old slogan read "Colombia:...

To keep up with some great branding inspiration for the week, here's a beautiful example of a playful identity that will keep you entertained. It's the case of the visual identity created for the Internationale Spieltage SPIEL, an international convention of everything games that gathers adults and children alike that was held this month in Essen, Germany. Stefan Zimmermanis...