Font Friday. Our weekly celebration of the beautiful and nerdy world of typeface. In the words of J.H. Mason "Type is like music in having its own beauty, and in being beautiful as an accompaniment and interpretation ; and typography can be used to express a state of the soul, like the other arts and crafts. But like them it is too often used mechanically, and so the full expressiveness of this medium is unrealized. If it is used according to a rule or recipe, it becomes dull and loses vividness. Type appears at first to be a rigid medium ; but like other rigid media, it is plastic to the living spirit of a craftsman."
There are three steps involved in selecting the most appropriate typeface or font for your design project:
1. Figure out if your message is Formal or Casual.
2. Think about what kind of feeling or impression you want the font to convey to your audience.
3. Choose whether the font will be used for Body or Display.
Remember that there are many other factors to consider, including line...
Choosing the right font is one of the most essential parts of design. Things to consider include: making content accessible and readable while maintaining the overall aesthetic balance of the site or project. A designer must make sure that text is not hard to read on any and all of platforms and browsers. Some of the key font elements to be aware of are: correct leading, spacing, amount of white space, color contrast and font sizes.
Selecting the right font type for your company's site and logo is not just about familiarity, its also about choosing a font that communicates the right message to your intended audience. If you want visitors to your site to be able to get the information they want as soon as possible, you need to think about selecting the fonts that are easiest to read.