Tips and News on Logo Design and Tutorials — Logo & Brand review

Can You Identify the Airline From Its Logo?

Design & Style Logo & Brand review

@issue- The Online Journal of Business and Design just posted a challenge to their readers. Can you name the airline, just by looking at the tail logo? Airlines put their logos on the highest part of the plane, and they do this so that the logo is the first and last thing you see. Some of these are so iconic that it will be easy for you to name the company. Many of them incorporate the colors...

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Arizona State University Reveals New Logo

Logo & Brand review

ASU sun devils new logo
Arizona State officially unveiled its new pitchfork logo and uniforms at a press conference this week.

ASU worked with Nike on the project, and the results were shown off as the Sun Devils displayed a series of new jersey designs for all intercollegiate sports with variations involving maroon, gold and black color combinations. The new logo ditches the image of Sparky, the schools mascot, and replaces it with a slick three-pronged pitchfork with jagged edges and a three-dimensional look.

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Mitt Romney Wants to Be the President...of Aquafresh?

Logo & Brand review

Romney Aquafresh logo

Mitt Romney officially announced his ambitions to run for president this week, unveiling a new (not new) campaign slogan and logo.

Mitt Romney isn't going to be elected President. He may however, be memorialized forever by this ill-conceived logo. Not only does it instantly remind people of the Aquafresh logo, but it makes his name unclear. Who is this Omney person? Also, he's stolen John Kerry's 2004 election slogan "Believe in America."

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New Morphing Logo for Science Channel

Logo & Brand review

Discovery has recently rebranded the Science Channel. The channel will now be known as SCIENCE. Along with the re-branding comes an interesting approach to a logo - the new Science logo undulates and morphs constantly.

The network said the new logo which is actually called "Morph" is "inspired by the constant transformation of energy and passion for exploring the unknown."

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Eurostar Reveals New Logo

Logo & Brand review

Eurostar, the high speed train service through the channel tunnel linking London, Paris and Brussels, is re-branding the service to reflect their recent expansion.

Eurostar-new-logo-1

The original logo (designed by Minale Tattersfield) represented the original three cities and formed the letter ‘E’.

The re-brand managed by UK design agency SomeOne has removed the three lines and replaced them with a single...

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