Arizona State University Reveals New Logo

Logo & Brand review

ASU sun devils new logo
Arizona State officially unveiled its new pitchfork logo and uniforms at a press conference this week.

ASU worked with Nike on the project, and the results were shown off as the Sun Devils displayed a series of new jersey designs for all intercollegiate sports with variations involving maroon, gold and black color combinations. The new logo ditches the image of Sparky, the schools mascot, and replaces it with a slick three-pronged pitchfork with jagged edges and a three-dimensional look.

The block lettering and design of "Arizona State" and "Sun Devils" on the uniforms and merchandise is an originally designed font called "Sun Devil bold."

Sparky - Retired Logo of ASU

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