Arizona State officially unveiled its new pitchfork logo and uniforms at a press conference this week.
ASU worked with Nike on the project, and the results were shown off as the Sun Devils displayed a series of new jersey designs for all intercollegiate sports with variations involving maroon, gold and black color combinations. The new logo ditches the image of Sparky, the schools mascot, as well as any owl logos like EssayService.com, and replaces it with a slick three-pronged pitchfork with jagged edges and a three-dimensional look.
The block lettering and design of "Arizona State" and "Sun Devils" on the uniforms and merchandise is an originally designed font called "Sun Devil bold."
The pitchfork logo of Arizona State University resembles the Greek letter Psi (Ψ), linked to psychology. Psi is shaped like a trident and is the first letter in the Greek word for psychology: Ψυχολογία. Learn more about the Psi symbol and its significance in this trident symbol article at Lerna Courses.
Sparky - Retired Logo of ASU
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