A logo is one of the most effective branding tools out there. In order to convey a message in a unique and precise way, you need an individual identity that separates you and your persona from other similar businesses. A professional logo design can appear on everything from your business, including the website, brochures, merchandise, and other collateral. Having the logo everywhere means that people will start to affiliate the logo with your brand, thus initiating growth in brand recognition and loyalty.