Tips and News on Logo Design and Tutorials — Logo & Brand review

First Look at New Wonder Woman Logo

Logo & Brand review

NBC is in production on a remake of Wonder Woman. The network revealed recently that "Friday Night Lights" star Adrianne Palicki will play the the title character in David E. Kelley's new series. As any comic geek will tell you, Wonder Woman is a reinvention of the iconic DC Comics title in which Diana Prince is a vigilante crime fighter AND a high-powered corporate executive in Los Angeles.

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Chrysler Unveils ‘Imported from Detroit’ Logo

Logo & Brand review

Chrysler Unveils ‘Imported from Detroit’ Logo

Chrysler is making a huge effort to rebrand themselves, and it all started with a Super Bowl ad featuring Detroit’s most famous rapper, Eminem. Now they've revealed an expanded line of merchandise, including bumper stickers, hoodies and skull caps, and - an aggressive new logo. The new logo features the downtown monument to famous boxer Joe Louis in the middle of the Chrysler wings.

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Paul Rand's Rejected Ford Logo

Logo & Brand review

In 1966, Paul Rand, the designer of many iconic logos including IBM, ABC, Westinghouse, and UPS, was hired by Henry Ford II to update the famous scripted oval Ford logo.

paul rand ford logo

After Rand submitted his work, Ford changed his mind and decided against it. According to Allen Hurlburt, a designer and writer, “After extensive research and considerable design exploration, a new style was worked out, and a handsome printed and bound presentation was prepared in a limited edition for the eventual review by Henry Ford II. After some deliberation, Mr. Ford finally decided that, when it came to the family name, what was good enough for his grandfather was good enough for him.”

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MIT Media Lab's New Algorithmic Logo

Logo & Brand review

MIT Media Lab Identity, 2010 from readyletsgo on Vimeo.

MIT Media Lab hired Brooklyn-based designers E Roon Kang and Richard The to come up with the perfect visual identity. The resulting logo is genius at work, an algorithmic logo that generates a unique image for each of the Lab’s team members. The logo has three intersecting spotlights that can be organized in any of 40,000 shapes and 12 color combinations using a customized algorithm.

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Is This the New Google Chromium Logo?

Logo & Brand review

It appears that Google may be updating the the logo of its browser, according to a report from CNet's Steven Shankland. A change in the public source code repositories of Google's Chromium browser has seen this new logo, showing off different shades of blue, change from the 3D object into this two dimensional logo.

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