Chrysler Unveils ‘Imported from Detroit’ Logo

Logo & Brand review

Chrysler is making a huge effort to rebrand themselves, and it all started with a Super Bowl ad featuring Detroit’s most famous rapper, Eminem. Now they've revealed an expanded line of merchandise, including bumper stickers, hoodies and skull caps, and - an aggressive new logo. The new logo features the downtown monument to famous boxer Joe Louis in the middle of the Chrysler wings.

Chrysler says a portion of the proceeds from sales will benefit four Detroit-based charities, including Eminem's The Marshall Mathers Foundation, the Boys & Girls Clubs of Southeastern Michigan, Habitat for Humanity and Think Detroit PAL.


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