Tips and News on Logo Design and Tutorials — Logo & Brand review

The airline industry has been hit particularly hard over the past decade. Most airlines these days are struggling to stay afloat amidst rising fuel costs, increased security concerns and unpredictable events such as the volcanic eruption in Iceland that closed European airspace in April of this year. In response to these as well as other rising concerns among the airline industry, two...

Last Monday, the YMCA of the USA finally launched its new logo designand branding campaign. This is the first time in 43 years that the YMCA has relaunched its logo design and in my opinion, it was long overdue. For fear of looking dated and alienating the communities that they seek to support, the YMCA finally chose to brighten up and invigorate its old logo design. The organization...

This past weekend marked the silencing of the vuvuzela and the official end of the 2010 World Cup finals. As Spain walked away victoriously, the world turned its attention towards the 2014 World Cup in Brazil where every nation will once again get the chance to compete for this prestigious trophy.

With the preparations for the 2014 Brazilian World Cup well underway, FIFA and the Brazilians...

Last week, the Girl Scouts of the USA revealed their new logo design, visual identity and marketing strategy. This logo redesign and visual identity overhaul has been long overdue for the Girl Scouts organization. Last updated by the world famous graphic designer, Saul Bassin 1978, the Girl Scouts logo desperately needed to be updated and modernized to meet the branding standards of the...

A company’s logo design is a visual representation of their company and it is the image that their customers associate with their business over time. A company’s logo design represents their personality, mission and worth. A company’s logo design is printed on all of a company’s promotional materials including their business cards, stationery, staff uniforms and even their company...