Tips and News on Logo Design and Tutorials

Font Friday. Our weekly celebration of the beautiful and nerdy world of typeface. In the words of J.H. Mason "Type is like music in having its own beauty, and in being beautiful as an accompaniment and interpretation ; and typography can be used to express a state of the soul, like the other arts and crafts. But like them it is too often used mechanically, and so the full expressiveness of this medium is unrealized. If it is used according to a rule or recipe, it becomes dull and loses vividness. Type appears at first to be a rigid medium ; but like other rigid media, it is plastic to the living spirit of a craftsman."

Apple thrilled legions of film-makers and video editors this week when they previewed the latest version of Final Cut Pro at the National Association of Broadcasters conference. The software will be ready to ship in June, and comes with a long list of improvements. Final Cut Pro X comes with 64-bit support, which let's it address more than 4GB of RAM. FCP-X has optimization for multi-core processors; background rendering; ColorSync support;instant color matching between clips; better content management and user interface and automated image stabilization, just to name a few features.

Arizona State officially unveiled its new pitchfork logo and uniforms at a press conference this week.

ASU worked with Nike on the project, and the results were shown off as the Sun Devils displayed a series of new jersey designs for all intercollegiate sports with variations involving maroon, gold and black color combinations. The new logo ditches the image of Sparky, the schools mascot, and replaces it with a slick three-pronged pitchfork with jagged edges and a three-dimensional look.

Mitt Romney officially announced his ambitions to run for president this week, unveiling a new (not new) campaign slogan and logo.

Mitt Romney isn't going to be elected President. He may however, be memorialized forever by this ill-conceived logo. Not only does it instantly remind people of the Aquafresh logo, but it makes his name unclear. Who is this Omney person? Also, he's stolen John Kerry's 2004 election slogan "Believe in America."

The popular Flip video camera went on sale in 2007, and quickly became a top seller in the market. The start-up company sold over two million cameras in the first two years. Then, in 2009, the founders sold to Cisco Systems for $590 million. Today, Cisco announced it was shutting down its Flip video camera division.

Cisco said it would “exit aspects of its consumer business” and immerse the rest into other divisions. The company estimates that the changes will result in 550 layoffs and $300 million loss in the second half of the fiscal year.