Good branding is essencial when it comes to make a food brand happen. It's difficult enough for companies to convince people to try their food, considering the effort to make a new brand stand out against the competition (that is in a supermarket aisle, i.e.) and even more important, make it appealing! Mexican agency Face was in charge of the branding project for Good Foods, a traditional mexican food company that has stepped into the frozen food world.
Their approach is very blunt, straight to the point. Using a bold typeface matched with solid and vibrant colours, they've created a consistent image that relies in this sober look. Considering the huge difference a 'nice' visual identity plays in terms of making a food brand appealing, the Good Food branding decision accomplishes just that, with a modern and up to date look.