A logo represents a brand, a service, or a business. The logo is what your potential clients will see, so it has to be very effective.
Today, the internet has made it easier to search for fonts and graphics, and it's effortless to get inspired. You can even find hundreds of free logo designs ready to be used and customized by you.
In case you still aren't sure which font and color combination to use for your logo. This article will help you to decide to choose perfect one. Let's start!
How to Choose the Right Font for Your Logo – Top 7 Things You Should Know
Logos are the most attractive parts of the business, and they are designed and created to represent your brand identity. So it is crucial to pick the perfect font for your logo.
More so, logo design is an art that requires a great deal of patience and creativity to create a unique logo. However, there are lots of fonts available on the net to assist you make a professional logo.
But choosing the right font for your logo is not so easy. So, I will tell you some crucial points to consider when picking the right font for your logo.
Choose a Font that's Compatible with Your Logo Typeface
The most important part of your logo design is that it matches your business. When your logo design is not the same as your business, you'll end up with a mismatched combination of text and design, which will be very hard to read and look professional.
Further, you'll use two main fonts for business logos — regular and display.
Regular fonts like Helvetica, Arial, and Tahoma are usually used for headings or text content. Again, it is because they look good in smaller sizes. Also, like in headers, they appear more evident on the web than the more decorative display fonts, like Futura.
However, in some cases, the regular fonts don't fit well when you try to incorporate them into your logo. So it is better to stick to display fonts.
Display fonts are typically larger, bolder, and more decorative than regular fonts, and you can use them for any logo style.
Make Your Font Choice Easy to Read
Select the Best Logo Fonts from different fonts choices as legible and easily readable as possible. The good way to do that is to keep the lines short. Besides this, the more lines you use, the more it will look cluttered and won't be effective.
In addition, use a font size of at least 16 pixels, and keep it consistent throughout your logo. For example, if you use a different font in one logo section, increase the font size in the other sections.
Match the Font Color
While you may have the option to use any color for your logo, remember that people generally associate the color of their business logo with their brand. It also makes it easier for them to connect with your business more quickly.
As well, when choosing your color scheme, keep your business name in mind and pick a color that works best for it.
For Example, if your business name is a flower shop, a green and yellow logo is more suitable than a blue and white one.
Easy to Use
Customized fonts are easier to use. You don't need to spend hours and days finding the perfect font.
Further, customization provides the most suitable option for you. For instance, you’ll go to a site and customize your desired font. Thus, you can get the perfect font in a short period.
You Can Create a Great Logo with Any Font
You can select any font when creating a custom logo for your business. However, you will only get to use a single typeface with a free logo.
Moreover, it may not match with your business demands. Hence, customizing allows you to create a logo that suits your business.
Look for a Perfect Combination of Fonts
Choosing a single font won't work well. Instead, your logo will look better if you combine two or more fonts. For instance, you can try to combine a serif and a sans-serif font. Similarly, you can Checkout Different Unique Fonts for your logo at Pixellogo.
Use the Commonly Used Font
If you don't find a suitable combination, use a font most brands use. It will help you to create an impression of consistency in your business.
Check for the Legibility of Your Font
You can choose a font that is readable in large sizes, but you need to know whether it is legible for your customer.
Use a Professional Font
If you want to make sure your logo looks professional, you'll want to use a Professional Fonts. A professional font will look good in print, web, and presentations.
Use a Consistent Font
You should use a font that is consistent throughout your logo. It means that it should look the same if you're using it on your website or your business cards.
Add Special Touches
Remember that your logo will need to stand out from the competition, especially on a website or social media platform. In addition, make sure it's simple enough for people to understand.
Finally, the best way to choose a font for your logo is to start with a blank canvas and use various fonts and typefaces until you find one that works.
All in all, the best fonts are the ones you can use in various situations. Therefore, the more versatile they are, the better they are.
1. What are the various kinds of fonts?
Many fonts include serif, sans serif, monospaced, and proportional. The first one is a serif font. Serif means "fancy."
The second one is a sans serif font. Sans means "no serif." The third one is a monospaced font. Monospaced means "one space equals one character."
And the last one is a proportional font. Proportional means "proportional to the size of the text."
2. Which font is better for my logo?
It varies according to your need. A serif font looks more professional, and professional logos usually use a serif font. A sans serif font looks more casual and informal. A monospaced font looks very official. Also, a proportional font looks less formal.
3. Do all fonts look the same?
No, they don't. There are many different kinds of fonts. Each one looks different.
4. Are there any other essential things to know about fonts?
Yes. Some fonts have special characters. For example, the letter "O" has an accent over it. The letter "e" has a hook above it. And the letter "a" has a tail.