NBC Universal has revealed a newly redesigned corporate logo, just as Comcast officially gains control over the media group from General Electric. The redesigned logo uses purple as the primary color, and loses the space between 'NBC' and 'Universal,' in order to better represent the unity of the two divisions.
NBC Universal CEO Steve Burke told employees ""we aren't a family of two favorite sons, rather one filled with talented people and companies all tied for first." Explaining the minimalist new corporate design, Burke said that the old logo “seemed kind of busy.”
NBC will continue to use the original peacock image for its network and its cable news outlets, while the spinning globe will still be a part of Universal's consumer graphic. Below is the old logo of the joint company.