Factors to Consider When Designing the Perfect Logo Brief

Companies use a lot of strategies to market their products and services to the public. One of the ways is through logos. A logo is a way to market your brand without actually contacting the audience directly. However, not all logos literally represent what the company offers. It can be unrelated if it has an inner meaning that isn’t obvious to the crowd.

How to Design a Perfect Logo for Business

Logos are the face of the company, and therefore, should be eye-catching to show what your brand offers. There are programs that you can use in logo design. They include Adobe Illustrator and Canva. You should design a logo that introduces a brand with the first look by the audience. The following factors should be considered when designing the perfect logo.

Logo Design


The font of the logo says a lot about your company to your target audience. It is similar to whatever you wear; your style of clothing can tell whether you are going to work, school, job, or having fun. Each font evokes a particular meaning and elicits interest from a specific audience. Fonts exist in many styles, but there are five main ones.

The oldest fonts are the serif fonts. They are characterized by ‘serifs’- small feet- at the tops and bottoms of letters and used more in conservative designs. Companies use serif fonts to give a sense of reliability and respectability.

San serif fonts are rid of the flourishes (serifs) for a cleaner typeface. It is more modern and is defined by clean, straight lines which enhance readability. San serifs are used to create a sense of honesty and seriousness.

Slab serif fonts emerge from the classical Serif fonts. They are, however, characterized by larger block-like feet which convey a sense of boldness, confidence, and dependability.

Script fonts convey femininity, creativity, and elegance as they are curvy and resemble handwritten calligraphy. Decorative fonts are quite distinctive and appealing. They are used more in economic words or letters to create a sense of uniqueness and emphasize originality. You should, therefore, choose the logo typeface concerning what you want to convey and whose attention you want to get.

When coming up with any text in the logo, you need to make sure the content is captivating and devoid of errors. Online writing services such as TrustMyPaper or Studicus can be very resourceful here.

Preliminary Work 

Conduct extensive research on the client’s company to understand what the brand offers. Do research also on the design trends and pre-existing logos to ensure you are well versed with what is in the market. You should avoid following the trend. The more original you are, the more your logo will stand out.

Use other works for inspiration only. Don’t copy or use designs from people to create yours. The end goal is to create a logo that stands out and grab attention for its uniqueness instead of similarity in composition with other logos.

Start with making sketches of the logo on paper or drafts using a vector program. The illustrations should showcase all your ideas and explore all the variations of the logo that are available to you at first. The prior process can take much longer than the actual logo design process as it is the basis of the logo design. It should, therefore, be both intensive and extensive.


The color of your logo affects the way people see it and may also specify it to a specific audience. Colors evoke a certain mood or feeling, and that can be used to your advantage. For example, blue signifies trust and reliability. Banks may use it to ensure their target audience feel comfortable and trust them with their money.

Pink is unpopular among men as pink is associated with femininity. It is best to understand each color and its implications before using it. While you’re the primary stages of your logo design, you should design it in black and white. This makes it versatile and more comfortable to work with while applying colors.

You can also stick to one color to establish uniqueness. There are some basic rules when choosing colors for your logo: use color palettes close to each other on the color wheel, don’t use too bright colors as they are hard on your eyes, and lastly, the logo must look good in black and white, grayscale, and two colors.

Elegant Design 

Because the masses will view it, the logo should be balanced in the ‘weight’ of the color, graphics, and size. This makes it more appealing and pleasing to the audience. Size of the logo is essential when it comes to design. The logo may be used in a variety of platforms; from as small as business cards and pens to as big as billboards and posters.

Note that the logo should be legible when small and big alike. You should test its legibility by printing the logo on a small surface. During your design process, remember to consider the suitability to the company that is the client. Some companies work with 3D logos, while others use typographic logos. You should know what suits your client to avoid going back to the drawing board.

Simplicity and Memorability 

Keep things as simple as possible. Precision is vital when conveying information about a whole brand through a symbol. Complexity causes strain to your audience and makes it hard to view information about the company, while simplicity enhances the memorability of a brand.

Start the design process with all the information that you find useful in the logo design. Work your way through while filtering unnecessary elements from your logo to end up with the most simplistic but concise one. You should also try to avoid too many effects on your logo. Trying some effects to see how any of them affect your logo is good but keep in mind that simplicity is the most vital goal.

In a nutshell, keep things concise, elegant, and simplistic when designing your logo. Remember, practice makes perfect!

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