Iconic brand logos are so installed in our visual language that sometimes just a colour or a font is the immediate recognizable element of a brand. We've already seen a version of honest logos that put into a funny manner the reality behind them. Well this time, myHOTjuly came up with a logo series that they have called naked logos, which has the same principal concept. It has a slightly different take on the honesty behind the brand, referring more to what we probably think or unconsciously know about the brand itself.
