How to Design an App Logo - Best Tips & Tricks

Designing an App logo is difficult for beginners because they don't know how to start and what is the right thing to be done. So they keep searching and spending a lot of money on the app logo, but they don't get good results. There are many resources available online that are helpful, but no single resource will guide you on how to create a good logo.

To get a good app logo, you should have a good understanding of the different elements of an app logo. Here are some basic things that you need to keep in mind before starting designing your app logo.

What is an App Logo?

Most people are familiar with the icons and logos, but if you don't know what an app icon is and why it is essential, you should read this article.

The logos and icons of the apps are called app icons, and they appear in the notification bar and app tray. Until and unless an app is installed on a mobile device, these icons do not appear.

Further, the mobile application logo design is the main thing that makes your brand and product popular among the users. Therefore, you should make your brand stand out from the crowd to attract the user's attention. An app logo design should have a clean and stylish theme representing your company's identity.

Your app logo design will act as the face of your business on smartphones. Therefore, it is the first thing that will attract people, and it will be the first thing that will make people remember you and your products. Nowadays, everyone wants to make their products stand out from the crowd. A perfect app logo design is the key to doing that.

Further, the app logo is the main element that represents your company, product, or service in the mind of people. Therefore, it is vital as it gives an idea of how people will experience your business and the message you want to convey to the audience. To effectively convey a clear message through your app logo, it is essential to engage professional UI/UX design services.

It is the most crucial part that can attract users to your app, and the design of the app logo determines your app's fate. The first impression is the most important one. Hence, it is necessary to focus on the app logo while designing the app.

App logos and icons play an essential role while we use the apps. It is the first impression that we get while interacting with the apps. These simple graphics help us to know whether we should download that app or not. In addition, it will help in getting a positive response from others.

There are various reasons behind the importance of app icons and logos.

  • People use the app icons to decide whether the app is valid. The app icon helps people in knowing what kind of information will be provided by the app.
  • Icons give an idea about what the app is for and its purpose.
  • The app icon gives an idea about the app's features.
  • It is how people can recognise the apps from those not installed on the device.
  • The app icon gives an idea about the apps available in the app store.
  • It is a way of communication between people and apps. The people will ask the help of the apps to get the required information from the devices.

In this post, we'll discuss how to create an app logo that is effective and eye-catching and ensure it is not too complicated for users.

Why Does an App Logo Matter?

A logo is the first impression that you will make on a customer. If your logo doesn't catch their attention, you have lost the chance to convert into a customer. So, let's look at why a good logo matters to an app company.

The First Impression Matters

A logo is an integral part of mobile apps that will impact the user's mind. A good logo will attract users, and they won't leave the app until they have reached their goal. The design of your logo will define the quality of your app.

User Interaction

A suitable logo will tell your customers that you are a responsible company and that you are worth their time. If you fail to make a good impression, you will likely lose a potential client. 

So, investing time and money in a great logo design for your mobile app is a wise decision.

Brand Identity

A well-designed logo will make a difference between you and your competitors. Your logo will be the brand identity that will help you to convey a message to your customer. 

Your app's logo is the most crucial identity you have for your app; therefore, it is better to spend more time and effort making it appealing.

Customers Will Return

Your customers will return to your app if you provide them with a clean and beautiful experience. So, if you are looking to make an app that can help you grow your business, then you should focus on the design of your app.

Things You Need to Consider While Designing App Logo

To create or design a fantastic app logo, you need to focus on the following things that should be used in Logo Design:


Start by researching different themes, colors, fonts, etc. Then, choosing your design elements per your business's nature and mood is essential. After this, you can start designing a logo.


Now you have chosen the suitable theme for your design, and it is time to create a logo. Before starting to design your logo, it is a good idea to sketch the entire design on paper. Do not rush. Think for several hours before starting a drawing or sketch. 

The sketch is helpful. It helps you to choose a design that will give you the perfect results.


Color is the main element that makes your logo attractive and impressive. Therefore, choose the colors that match your company's image.

You need at least two colors for your app. Usually, designers suggest using a light and dark color scheme for the logo. You need to choose a color that suits your brand and is unique.

More so, the next step is to choose a color for your logo. Colors have a significant impact on the final appearance of the logo. You need to pay attention to various elements like the background, font, and the overall feel of the app.

Color is the most critical part of the app logo, and it is the one that has the most impact. Therefore, when choosing the colors for your app logo, it is essential to understand the concept that you want to convey with the colors. You must choose colors that will be appealing to the users.

The primary colors are red, green, yellow, and blue. It is because they are the most effective colors that help attract the users' attention.These colors are the best for creating the best impression of your app.

Logo Design

The design of your app icon plays a vital role in the success of your app. It should be appealing to the user to download the app. So, you need to take good care of it.

It is not the size of the logo but its quality. The bigger your logo is, the better it will look, and it is much harder to read. However, make sure that your logo has clear and readable text.


Make sure that your app logo has proper typography. The typography will make your logo unique and classy.


The graphics of your app logo will make your logo more attractive and professional. In addition to that, they also make your app logo more catchy.

Logo Style

There are different styles of logos like flat, curved, rounded, geometric, etc. So you need to select a style that is perfect for your app.

Your logo should have a distinct style. Otherwise, it won't be very appealing. If you don't know what to do, you can check out the logos of other companies similar to your app. 

You will get a clear idea about the style that you should follow.


You must use a suitable type of font because it makes your app look better and easy to read.

In addition, there is a vast range of available fonts so that you can choose anyone from the list. Just make sure that the font you select is appropriate for your logo.


Your logo should be effective and be able to represent your brand. In addition, you want people to be able to identify your app right away.

Make it Scalable

To make the logo scalable, make it pixel-art. Use the Lasso tool to add the pixels. You can adjust the size of the pixels to make the app logo fit on the device.

Make it Recognisable

The best way to make a logo recognisable is to add some elements that will make your audience remember it. Some common examples of logo elements are letters, icons, symbols, etc.

Don't Use Words

Try to avoid using too many words. If you use many words, then it'll be too wordy and not look attractive.

Make it Stand Out

Every time you develop an app, it is vital to be creative. But we all know that some people are not able to be creative. They try to copy the existing apps and make their clone.

You have to be in touch with your audience, the people that use your app, and find out what they want. That will help you to make a better design for your app.

Easy to Understand

Don't forget that your logo should also be easy to understand. If your logo is a little complex, then it won't matter whether your customers get attracted to your app or not. So, making your logo easy to read and understand is necessary.

Format and Size

It is also vital to mention the size of your app icon. It is tiny in the iPhone app icons, but it will make a huge impact when used on android devices. You can make it even more impressive by combining two or more different sizes of icons.

Keep it Simple

Don't go for too many details or complications. If you add too many designs to one logo, it will distract the users.

Please keep it simple and attractive. The best way to achieve this is to use a simple font that appeals to the eye. Use fonts that are clean, Make sure it is simple, but not too simple. It should be clear but not too complicated.

Make Your App Logo Unique

You can get your app downloaded quickly if your app is unique. If you are launching your app for a particular niche or targeted audience, then your app must be unique.

So, before developing your app, make sure that your app is unique and has a catchy title. Your logo should be unique. Make sure it stands out from the rest of the logos in your industry. Ensuring these elements are distinctive can significantly impact your app’s success. Seeking professional app design services can help you achieve a polished and effective design that resonates with your target audience.


At last you should be concerned about shape while designing your app's logo is the shape. You can make the logo look good even if you use a square or a circle.

The shape of the icon is also an essential factor. You can make your icon round, square, heart, etc. However, you need to pay attention to the logo's shape as it will make a huge difference.

Final Words

In a nutshell, the key to creating a successful app logo is to use a consistent style. The most important thing is to have a unique and identifiable look. It should be simple yet sophisticated and distinctive. It would help if you tried to create a logo that is recognisable and easy to remember.

All the points mentioned above are essential for making a successful app logo. So make sure you implement all these to make your app logo more appealing.


1. What should I consider when creating a logo?

First, choose your typeface. You want to use a font that is easy to read and has a nice look. You also want to ensure that your font is legible on all devices. Next, think about what your message is. What does your company stand for? Finally, make sure that your logo conveys this message.

2. What should I do if I'm stuck on the design?

If you're stuck, you can always try to break the design into its essential components. For example, you could separate the logo into different elements, such as the name, the typeface, and the color scheme.

3. Is there any way to make my logo more memorable?

Yes, there are many ways to make your logo more memorable. For example, you can use a simple, bold font that stands out from the background. Or, you can use a color scheme that is unique and striking.

4. What is the best way to create a logo?

The best way to create a logo is to draw it by hand. You should start with a blank piece of paper and write down everything that comes to mind when you think about your app.

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