Industry News: Jean Paul Gaultier for Diet Coke

Industry News

Coca-Cola has a history of featuring famous designers for limited editions of their products. This time Jean Paul Gaultier is the man that took over the European creative direction of the brand. The Diet Coke bottles inspired by the iconic male and female perfume bottles -signature elements of the designer's work- are the star product of the campaign.

The campaign is also accompanied by a series of interesting (weird?) TV commercials where you can see Gaultier helping out some creepy looking dolls... all part of the designer's tongue-in-cheek style!


Video commercials


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