Smirnoff’s Peelable Caipiroska Bottles

Design & Style


We love these new promo bottles of Smirnoff’s new flavored Caipiroska. The bottles are packaged in a perforated material that can be ‘skinned’ like the fruit they are flavored as, be it lemon, strawberry or passion fruit. According to Smirnoff:

"To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, we created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And we even sent the bottles in wooden crates to a select mailing list, just like the fruits are transported in large produce markets in Brazil."

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