As a part of their re-launch campaign Belgian TV channel TV4 got a whole new re-branding process to consolidate their appearance as the new broadcasting channel VIER. London based agency Why Not Associates is the creative power behind the brand and they've opted for a very trendy look that relies on a very minimalistic use of graphic resources and a vintage inspired aesthetic.
Previous Logo
New Logo
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These images are the sneak peek before the channel's launch next September and although they might not be the actual graphics that are going to be displayed, they give us a pretty good idea of the feel they're trying to portray. The shape of the new logo resembles the TV screens of the 60's which is accompanied by a very simple sans serif font that reinforces this sober look. Vier wants to position itself as a a channel that is "at the same time very new and very familiar" and "exclusive to everyone", thus the juxtaposition of old pictures and the new logo- an interesting mix that certainly fits into the current design trends.
