BMW's New Electric Brand - BMWi

Logo & Brand review

BMW recently unveiled the new brand for a line of BMW electric vehicles, and Adrian Van Hooydonk, design director for BMW, also revealed the brand direction for the new line, called BMW i.

bmw i logo

One graphic element of the new design is an update to the existing BMW logo, when it is used in relationship with the new line. The logo now shows a three-dimensional blue ring, symbolizing electricity, circling the familiar BMW mark. Also part of the new design identity is a canted "i" cast in blue light from inside a metallic, three-dimensional case that will represent the new brand.

BMWi logo

BMW i will release the first two models in 2013, with the names i3 and i8.

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