Designing logos

Fan Mail

Recently, we got a lovely feedback from one of our clients, Joshua C., who wrote to us:
"Hi, I am a marketing student. I am thinking of going into graphic design when I graduate. I am ridiculously impressed with the level of expertise I see in Pixellogo. Is there a school where they teach you how to do this type of logo design work? I use Adobe Ai and Ps. Can you do this kind of art in these applications? This stuff is incredible! Thanks guys. I hope one day I can be this good. Have a great day."

Hearing that kind of feedback really makes our day and we're always grateful to our clients (drinks are on us if you ever visit Montreal Joshua!) who take the time to drop us a line and give their feedback - positive or negative - about Pixellogo logo templates, and we're more than happy to share our thoughts and opinions.

Our main advice is this: A pencil and your sketchpad are your best friends in design. You may have the most powerful computer, you may have a fantastic 3D rendering software or just amazing Ai skills, in the end, nothing is going to increase your innovative creativity like taking your sweet time and experimenting with concepts and sketches with your sketchpad.

Graphics software certainly play a significant role in the production of designs, however it is our firm belief that a concept should only be worked on with graphics software only after it has materialized on a piece of paper and recognized as a good design with strong potential.

So do not be afraid, or impatient, to give yourself the time to sit down and take your time to "create" a concept from scratch. Believe me, it's the best thing you can do for yourself. Personally I feel that the intimacy of my sketchpad is unmatched by a computer screen.

That is not to say, however, that you should not master and explore graphics software. Quite the contrary, they are invaluable tools that would give you an edge over your competitors in the industry and enhance the product of your talents so every designer should learn to master any tools they can in order to advance themselves. Is there a school that helps you with this? For sure, we have magnificent design schools and programs in North America and Europe, but our schools serve to build our characters and hone our talents as designers. In the end, it is up to the designer to "innovate" and make the most out of the tools he or she has at their disposal. Just a small point for example; All my colleagues I know in the industry, have created hundreds (if not thousands) of custom brush styles and tools within software like Ai which they use for fantastic effects. My point is that they are never relying on what is given to them by the software, rather they have explored and created their own set of tools which translates and expresses their talent the best.

That's the key right there. Whether you are using your sketchpad or putting the final touches on your design in a software like Ai, do not be afraid to push yourself and explore what you can come up with. What's the worst that can happen? You can always use a new page or create a new file in Ai :-)

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