In the current times of globalization, famous brands have expanded their businesses overseas. This represents a particular challenge in countries that don't share the same language as the original and most of the time the logos need a translated version of them in the language they're being presented. It's very interesting to see how the icons we know and recognize by their colours and style have to adapt themselves to other completely different characters that might not be too similar to the romanic alphabet that we use in occident. So in the end it comes to the following: how can a brand adapt themselves to a whole different environment without losing their essence? Here are some examples:
