Tips and News on Logo Design and Tutorials — logo design

A company’s logo is a vital element of every business. There is no way to better demonstrate this than to look at some of the longest standing logos in the world. These logos have tremendous staying power and they have lasted over the changing trends and changing market demands of several decades. 

Bass

The Bass Ale logo was first used in 1876. It is a simple triangle logo that has made a big...

Ivan Chermayeff and Tom Geismar began their world-famous partnership in the 50s and they have remained a very strong dynamic duo ever since. They are two of the world’s leading graphic designers that have helped to shape the design industry over the last half century. 

Perhaps their first foray into the limelight was in the 1960 when this dynamic team created a new and shocking logo for Chase...

Turkish President Recep Tayyip Erdogan announced recently that Turkey was getting a new brand image. Designed by Saffron Brand Consultants, the new branding for Turkey was created in the hopes of cultivating a more business-oriented view of Turkey. Seeking to add more credibility to Turkey’s growing exportation community, the President as well as the Turkish Exporters Assembly (an organization...

Are you a fan of soccer? If you are and you live in the USA or Canada than you are likely among the million or so followers of the Major League Soccer (MLS). Started in 1996, MLS has steadily grown in popularity across North America and it is now made up of 19 professional soccer teams. In an effort to stay current and attract more viewers, the MLS announced earlier this month that they are...

Southwest has a new look and logo design that puts a new spin on the phrase ‘love is in the air’. Designed by Lippincott, a New York based communications agency, the new Southwest logo and look features a colorful heart as its new icon and symbol. 

This new logorevamp for Southwest Airlines was long overdue. The old Southwest logo was outdated and tired. Their old logo wasn’t anything special...